Why Adobe matters
Adobe is the clearest example of an incumbent software company monetizing generative AI inside existing products. In its fiscal third quarter reported September 10, 2026, revenue rose 13% to $6.76 billion and AI-first annualized recurring revenue passed $650 million, up 150%. Firefly ARR grew 40% quarter over quarter, and Anil Chakravarthy becomes CEO on December 1, 2026.
The numberAI-first ARR passed $650M, up 150%, in the quarter reported September 10, 2026
On The All Things AI 100
Listed under Enterprise software. The systems of record adding AI to what companies already run.
Quick answers
- What does Adobe do?
- Creative, document and marketing software maker; Firefly models and agents run across its apps. Adobe is the clearest example of an incumbent software company monetizing generative AI inside existing products.
- What AI capabilities does Adobe offer?
- Adobe provides Firefly generative models in Creative Cloud for creating and editing images, vectors, and design assets, including Generative Fill in Photoshop. Acrobat AI Assistant summarizes PDFs and answers questions about document content. In Experience Cloud, Adobe Sensei supports audience segmentation, content recommendations, and marketing automation that teams use in creative production and customer campaigns.
- Why is Adobe on The All Things AI 100?
- Adobe is listed under Enterprise software. The systems of record adding AI to what companies already run. AI-first ARR passed $650M, up 150%, in the quarter reported September 10, 2026.
- Where is Adobe based, and who owns it?
- Adobe is based in San Jose, CA, was founded in 1982 and is public (NASDAQ: ADBE).