Why Luma AI matters
Luma AI raised one of the largest rounds in generative media, a $900 million Series C at a $4 billion valuation in November 2025 led by Saudi Arabia's Humain, taking total funding past $1 billion. Its Ray3 model, released in 2025, generates native HDR video with EXR output aimed at production teams. In March 2026 it added Agents that manage multi-step creative projects.
The numberRaised $900M Series C at a $4B valuation in November 2025
On The All Things AI 100
Listed under Image, video, voice, and music. Generative media companies.
Quick answers
- What does Luma AI do?
- Builds the Ray video models and the Dream Machine app for generating video, images and 3D content. Luma AI raised one of the largest rounds in generative media, a $900 million Series C at a $4 billion valuation in November 2025 led by Saudi Arabia's Humain, taking total funding past $1 billion.
- What AI capabilities does Luma AI offer?
- Luma AI offers Dream Machine, an app for generating video and images from text prompts or reference images. Its Ray models power that generation. Luma also provides tools for creating 3D content from photos. Luma Agents can run multi-step creative tasks, such as producing video or image assets.
- Why is Luma AI on The All Things AI 100?
- Luma AI is listed under Image, video, voice, and music. Generative media companies. Raised $900M Series C at a $4B valuation in November 2025.
- Where is Luma AI based, and who owns it?
- Luma AI is based in Palo Alto, CA, was founded in 2021 and is private, Series C.