Why Jasper matters
Jasper was an early generative AI success and has repositioned from chat-style copywriting to a shared workspace with Canvas and Agents for marketing operations. Its State of AI in Marketing report, published in January 2026, found 91% of marketing teams now use AI, up from 63% a year earlier, and only 41% can confidently prove ROI. That gap is the problem Jasper's agent products are built to close.
The numberJanuary 2026 survey: 91% of marketing teams use AI, up from 63% the year before
On The All Things AI 100
Listed under Productivity and creation. The AI tools people open every day at work.
Quick answers
- What does Jasper do?
- AI platform for marketing teams that generates on-brand content and runs marketing agents and workflows. Jasper was an early generative AI success and has repositioned from chat-style copywriting to a shared workspace with Canvas and Agents for marketing operations.
- What AI capabilities does Jasper offer?
- Jasper offers an AI platform for marketing teams that writes on-brand text, creates images, and reuses company knowledge and brand voice. Jasper Agents and marketing workflows research topics, draft campaigns, and repurpose content for email, ads, social, and web. Business users review and edit outputs in shared workspaces before publishing.
- Why is Jasper on The All Things AI 100?
- Jasper is listed under Productivity and creation. The AI tools people open every day at work. January 2026 survey: 91% of marketing teams use AI, up from 63% the year before.
- Where is Jasper based, and who owns it?
- Jasper is based in Austin, TX, was founded in 2021 and is private, venture-backed.